A J

Ashok Jaiswar

Head - Marketing - Brand communication , PR, IR & CSR

45 years • Mumbai

Summary

Marketing Professional with 19 years’ practice across diverse product Categories (mass to niche), widespread consumer segment (rural to urban), various geographies (domestic & International), B2B & B2C focused companies while building brands & leading multiple teams with strong ROI focused initiatives to accomplish strategic business goals. Aspiring Marketing professional believing in ‘consumer first’ philosophy & inspiring stories. Love creativity & blue-sky thinking. Curious & passionate @People, Planet and Performance.

Skills

marketingBrand CommunicationLaunchesBusiness DevelopmentRetail ConsultingDigitalActivationsprInvestor RelationsCSRTeam HandlingBudget ControlinnovationCreativityIncubationSalesSocial Mediacrm

Experience

Head Marcom

01-2013 - 10-2016 Marketing1) Responsible for Marketing planning, 360degrees Communication development, generate targeted enquiries to achieve sales targets every month for FIAT cars (Punto, Linea, Avventura & Abarth). Improve image of the brand amidst channel, customers & communities (fan groups) 2) Strategic blueprint of iconic JEEP brand launch in India -Research, Creative brief, Media strategy, Social Media engagement, Experiential events & Innovative display events – super luxury segment. - Jeep range (under Chrysler badge name) 3) Responsible for Innovation, Content Creation, & delivering BIG “eXperience” at customer end

Education & training

Mumbai

1989 - 1998 Master of Business Administration Mumbai, IndiaMarketing

My qualities

Communicant·e
Créatif·ve
Analytical
Team player

Languages spoken

  • English

    Professional

  • Hindi

    Professional

Non-Work Related Experience

Head Marketing

Greaves Cotton Limited
01-2017 - Now

My dreams

One day

Help people grow , Travel the world to experience life

Ma présence sur internet